The purpose of this document is to understand how to create coaching sessions for agents and is intended for individuals with Admin and Supervisor roles.
Introduction to Coaching
What is Coaching?
Coaching is the process of improving agent performance through honest discussion and pinpointed feedback. Through Observe.AI, coaching can provide opportunities to improve your contact center and help individual agents become more effective.
Why do we coach?
- Coaching to CORRECT: Focusing on the behavior (rather than the agent), these are coaching sessions built around explaining what could have been done better or differently. This is how agents build competence.
- Coaching to CLARIFY: Built around content and knowledge, these are coaching programs that educate agents on changes in process, compliance norms, new product lines, and new promotions. This helps agents find ways to navigate complex customer encounters and arm them with tools to build better rapport.
- Coaching to CELEBRATE: While ‘correct’ and ‘clarify’ focus on behaviors and improvement, ‘celebrate’ focuses on the success of the agent, praising the things that went well which boosts agent morale, and in turn, building confidence.
Step 1 - Go to the Agent Performance Dashboard
- To create a coaching session, click on ‘Coaching’ on the top navigation bar. This will bring you to the ‘Agent Report’ tab. (For information on this page, please go to the article ‘How to use the Observe.AI Agent Report Tab’).
- From the list of agents, click on the agent to be coached.
(For information on this tab, please go to the article ‘How to use the Observe.AI Agent Performance Dashboard’) - On the specific agent’s page, click on the ‘Create Coaching Session’ button on the top right corner of the page.
Step 2 - Create Coaching Session
In order to create the most effective coaching session it is important that some preparation is done beforehand. A few good practices are below:
- Listening to calls that have been evaluated for the agent will help to provide a good understanding of areas to coach to. To do this, go to the ‘Evaluations’ tab and use the filters to review the evaluations for that specific agent. For more information on the evaluations tab go to the document ‘Observe.AI Dashboard <> How To QA Evaluate and Leverage the Evaluations Tab [Step 7]’
- Review ‘Areas of Opportunity’ that are highlighted in the agent performance dashboard. ‘Areas of Opportunity’ show the number of times an agent has missed the same question on an evaluation which may highlight an issue that the agent needs to work on.
Using all of this data, a coaching session can be created. Sections are provided in the coaching session form to include as much information as possible to the agent:
Coaching Area: Areas that the agent will be coached to. Specific moments will start auto populating as text is input. These moments can be added as coaching areas, or custom areas can be manually input in the coaching area field.
*Note: Please note that you can only add up to five coaching areas per coaching session. 
Calls marked for coaching: Evaluations from specific calls or calls marked for coaching can be added to the coaching session by clicking 'Add to Coaching'. to be reviewed together with the agent. 
The call and the evaluation can the be review together with the agent by clicking 'View'. 
Feedback: A free form field to include any feedback to be provided to the agent
Action Plan: A free form field to include what actions the agent should take following the coaching session.
Followup Date and Submission: Specify a date to follow back on the feedback and action plan discussed. After the coaching session has been conducted, submitting the session saves it to the agent’s coaching log.
Step 3 - Review Coaching Sessions
After a coaching session is created, a repository of all the coaching sessions conducted for that agent is kept in the coaching notes section of the agent performance dashboard. The same sections that were filled out initially can be seen at a glance on this page. 
To see a repository of coaching sessions for all agents Coaching > Coaching Sessions. 
Coaching Date: The date of this specific coaching session.
Coach: Who conducted the coaching
Agent: Who received the coaching
Coaching Area: The subject of this coaching session. This is a free-form data entry field that the coach can decide.
Follow-up Date: When will the coach reach out to the agent again.
View: Directs back to the coaching session with detailed information.
By evaluating agents and providing regular feedback through coaching, agents will have a better understanding of areas they can strengthen, or areas they need to change. This will help to empower agents with constructive feedback along with improving overall customer experience.